When you put your north of Boston home on the market, it would be nice if you could just put a “For Sale” sign out front, then the home would magically sell. Unfortunately, that’s not how it works. Most home searches begin online today. Then, buyers move to open houses and private home showings. Whether you live in a condo, townhouse, or a single family home, there are ways that you can increase the amount of traffic to your home showing. The more people that see the property in person, the more likely someone is to buy it! You’ll need to work with your realtor to effectively market your home and make it easily available for home showings.
Don’t Require That Your Agent Be The Only One Who Shows The Home
The MLS is where properties for sale are listed and how realtors help their clients find homes. The listing should state that you have a lockbox available to allow other realtors to get into the home with a client. They will call first in order to set up an appointment for a showing. Also, don’t be restrictive for your showing times. Of course, your home won’t be available 24 hours a day, but you need to be flexible. Work with your realtor to set appropriate times for potential buyers to do walkthroughs.
Outside The Box Marketing Strategies
Aside from simply listing the home and posting it on social media, try other marketing methods. Maybe you can do some direct mailing to the neighborhood in order to announce that the home is for sale and showings are available. You can also put ads for the home showing in the local newspaper, on Craigslist, and on Facebook message boards.
Don’t Forget The Buyer’s Agent Commission
Most likely, your listing agreement states that the buyer’s agent and the seller's agent are splitting the commission on your home 50/50. You can raise the amount of the commission and give the buyer’s agent a higher percentage to make the home more attractive to both realtors and buyers. Realtors are more likely to want to show the home if they have a little extra incentive to bring clients to your home for sale. The money you get from the sale of your home is yours, so use a little of it to get your home sold faster, possibly for a better price.
Organize A Neighborhood Open House
If there are a few other homes in the neighborhood for sale, ask your realtor to try and coordinate with other agents to hold all of the open houses during the same hours on the same day. Real estate agents tend to love to work together because it gives mutual benefits to both parties. This strategy will attract a larger crowd because people who attend one open house will drive by with curiosity, or notice how close the open house listings are together and plan to visit all of the showings during that day.
If you plan your home showings right alongside your realtor, you should have your home sold in a timely manner to the right buyer for a great price.
Thinking of selling your home in Wakefield, MA or other community north of Boston? Contact us today and learn how we can help!